Which pages should the links point to?
Where the links go matters as much as where they come from. We usually discuss the following with affiliates and store owners.
- Affiliates: your own review, comparison and guide pages, not cloaked or redirected affiliate URLs. A link to a redirect rarely helps your site.
- Stores: category pages and buying guides first, and individual product pages only where a product has its own search demand.
- Both: a few key pages, not the whole site. Spreading a small plan thinly across many URLs tends to move nothing.
If you are unsure which page deserves the support, tell us the site and the market and we will say what we would test first.

