What makes an in-post link read as natural?
Natural is not a feature you can switch on. It is the sum of small choices, and a few of them matter more than the rest.
- The article topic is close to the target page, not merely the same broad industry.
- The anchor fits the sentence and reads the way a writer would phrase it.
- The article links out to other sources as well, so your link is not the only reference.
- The piece is useful to a reader and would stand without the link.
- Your site gets one link in the article, not a cluster of them.
If an article would look odd with the link removed, or if the link is the only reason the article exists, it is a weak placement however it was built.

